Who we are

At The Unknown USA, we are more than just a brand—we are a movement rooted in authenticity and creativity. Founded by Revo Arie, a designer and artist hailing from Boston, MA, our business is heavily influenced by the energy and culture of sneaker communities, where individual expression and innovation are paramount. Revo’s background has shaped a unique approach to design, blending craftsmanship with cutting-edge style. With the support of Royal Kiys, our mission is clear: to remind the world that true value lies in one’s actions and creativity, not external appearances. We strive to shift the cultural focus back to artistry, encouraging a community where talent and passion take precedence over fame. At The Unknown USA, we celebrate diversity in artistic expression, foster meaningful connections, and create a space where creativity thrives.